Martyn Christian

Founder UNDRSTND Group

BIO

Martyn has spent the last 25 years as a thought leader and visionary in marketing and product portfolio strategy for leading global software & solution companies including his roles as CMO at FileNet Corporation, IBM’s Enterprise Content Management Division and Kofax Ltd. He has led the development and implementation of market-defining corporate strategies, market entries, and acquisitions and exits in both North America and Europe and has also run sales and marketing operations for infrastructure and application software business units globally. A veteran of the digital content and business process management markets, Martyn helped grow these markets through his work with AIIM where he was Chair from 2005-7.

He has in-depth “transatlantic” experience in major growth initiatives including implementing IBM’s best practice for lead generation, acquiring market-leading European software companies and launching major brand initiatives including IBM’s Smarter Planet campaign.

He is an accomplished public speaker on the topics of corporate positioning, product strategy and marketing leadership and is a guest speaker at UCLA Anderson and USC Marshall Schools of Business.

In addition to being a Managing Partner of UNDRSTND, Martyn is currently Non-Executive Chairman of privately held TrackerRMS, a SaaS CRM solutions company based in UK & USA. Martyn has a BA in Business Studies from Coventry University and shares his time between homes in London and Laguna Beach, CA.

SESSION

The Evolution and Ultimate Collision of Capture, Content, Context and Analytics: How did we end up here and where are we going?​

10:00am – 11:00am, Thursday October 26

Martyn Christian of the UNDRSTND group shares his vision and perspectives related to opportunities being presented based upon market and technology shifts. As a Senior Executive leader at FileNet, IBM, and Kofax Martyn has unique insights that he will share about where the market has come and where the next wave of investments, solutions and opportunities will emerge. This session will not only address historical biases related to capture and recognition, but will also address future opportunities presented by AI, cognitive, text analytics, and digital labor. This session is important for thought leaders seeking to change their own solution and revenue paths for the next wave of innovation.